April Business of the Month HA Accounting’s April Business of the month is 2at Startup, which is a supportive platform and online resource for entrepreneurs and small businesses alike in startups.  Based in Southbank, Melbourne and serving nationally, Toni helps educates others about what makes a great brand both on and offline. Toni is all about telling your story through your branding, and communicating it effectively and strategically through your digital presence, also offering website design. 2at’s biggest piece of advice for tackling a social media presence for business is to understand your target audience profile wholeheartedly and from there, then you can start to understand what platforms they are on, which are ultimately the ones you should be on. Another tip, around Instagram (or any platform) for business, is to make sure you have a strategy around social media, the key is to learn how to tell stories strategically through